Rankings are SEOs favorite game, ranking their website in SERPs outranking their competitors is altogether a fun challenge. But it isn’t easy as it sounds like, Google search doesn’t work as it used to be. Google web spam team head Matt Cutts breaks it down here in this video:
If you are just beginning your career as an SEO intern then you might ask why some websites rank higher than your’s? Or why your website doesn’t rank as high as your competitor’s?
Google’s ranking game mainly depends on it’s algorithm. There are over 200 ranking factors which decides where your website is going to rank. Now these ranking factors aren’t that easy to understand, whichgenerally makes the job much more harder for beginners to figure out how to tweak your website to achieve high rankings.
Neil Patel from Quicksprout have created this helpful infographic which breaks down different factors of Google’s algorithm. These factors are:
- Page Level Factors
- Site Level Factors
- Social Signals
- and what not to do…
It will surely give you a better idea about what Google looks into while ranking a website. Check the infographic below, right-click and open the image in a new tab for larger view.