Domain Authority or DA is a website metric created by Moz (formerly known as SEOmoz). It is one of the most important comparative metric known to webmasters. Sites with higher DA tends to get more traffic and ranks higher in SERPs.
By now we all know that Google’s Toolbar PageRank is dead. As Google’s Webmaster Trends Analyst John Mueller mentioned in a Google Webmasters’ Hangout:
There are a few things where we do take action that you might not see directly. Toolbar PageRank is something that we have not updated for about a year now, and we’re probably not going to be updating it going forward… we have a lot of way to recognize these problematic links, and the sites selling those links, that essentially blocks the PageRank from passing through those sites.
You can watch the video yourself below:
So domain authority becomes the most important metric after Google PR is dead. Now domain authority or DA is calculated based on lot of factors.
But the most important of them all is the “Link Profile” which basically measures how many links are pointing to your site and how authoritative those websites are. Other important factors counted as mozRank, mozTrust etc.
This infographic from Rohit Palit of TechTage shows how to increase the domain authority of your site. The infographic focuses on a huge number of factors, under 5 main categories:
- Site Dependent / On-Site
- Social Media
Check out the infographic below, right-click and open the image in a new tab for larger view.
What factors have you seen that affect your domain authority? Share your thoughts in the comments section below.