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3 Local SEO Tips for Small Businesses in 2015

3 Local SEO Tips for Small Businesses in 2015

Google changes it’s algorithm almost 500 times per year. As Google owns over 65% of search engine market share, whenever it updates it’s algorithm, you should pay close attention. Recently on August 6th, Google replaces it’s normal 7 packs with 3 packs in local search results. it also removed exact address, phone number and Google+ page links. It makes it quite hard for SEO experts as the competition becomes very tough.

One of the most effective small business marketing strategy is to rank higher in Google local packs. Whether you have an in-house SEO team or you are working with a local SEO company, having a proper step by step local SEO strategy is key to rank higher in local SERPs.

Now to help you achieve that, in this article I’ll share top 3 local SEO techniques you should follow in 2015.

1. Google My Business Page Optimization

Google My Business or formerly known as Google Places is one of the main area where you can start your SEO audits. It provides tons of information to help you get started. But make sure you follow Google’s business guidelines, as they change it often. Here are a few things you need to focus on:

  • Make sure you Google My Business Page is verified and there are no duplicate entries. You can use this tool to find duplicate listings.
  • Use you correct business name, don’t stuff it with keywords.
  • Use proper address, website URL, Hours of Operation and phone number.
  • Make sure you choose the correct categories for you business. Don’t be spammy here.

2. On-Page SEO

On-page optimization is one of the key factor in Local SEO. There are few areas you have to be careful to rank higher in Google local search.

READ  How Google Ranks A Website [Infographic]

3. Building Citations with Authority

Citation building is the most talked about subject amongst Local SEOs. It’s always good to start building your citations after you create you Google+ Business Page. Even though citation building takes time, you must go for manual process because then you will have full control over your citations. Make sure you NAP value remains the same for all citations. List them out in an excel sheet or Google docs and if some details changes such as your phone number or you have a new business location you can always change them.

Brightlocal is a great Local SEO tool with built in citation analysis where you can compare and steal citations from your competitors. You can also consider using WhiteSpark & Moz Local.

Last but not the least take a look at this handy infographic by Open Door Media on Local SEO do’s and don’ts.

local SEO infographic

Conclusion

If you follow these Google local SEO tips, it will help you to rank highly in the local search results. However Google’s local algorithm is always changing and what’s working today, might not work tomorrow. So, keep yourself updated with recent Google algorithm changes and keep changing your local SEO strategy accordingly.

What other local SEO techniquess do you follow? Share your valuable inputs in the comments section below.

About Sourav Saha

Sourav Saha is a part time blogger and online marketer. He blogs about latest SEO trends, tips at SEO University.