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On-Page SEO: 5 Tips To Improve Your Search Engine Rankings

On-Page SEO: 5 Tips To Improve Your Search Engine Rankings

In today’s highly competitive age, everyone wants to rank higher in search engines than their competitors. They want to get more traffic to their blog so that the can earn more money through affiliate marketing or sell their product or services etc.

It is absolutely true that quality content can drive more visitors or engagement, but that’s not the whole truth it needs some supporting hands for better search engine rankings. In a broad view it can be called as “On-Page SEO” and “Off-Page SEO”. But when you dive down to nitty-gritty things it looks like this.

Searchmetrics 2014 SEO Rank Correlations And Ranking Factors study

Great content along with different search engine ranking factors can do the magic. This includes choosing the right title, keyword placement, quality of content and so many factors.

So if you want to improve your search engine rankings follow these top 5 On-Page SEO techniques to optimize your website.

1. Title Tag

This is one of the most important element of a web page, not only for search engines but for users also. This is one of the prime areas Google bots looks into.

When users go through SERPs they tend to click the headlines which are at the top and also those which are eye catchy.

Now there is a limit of characters in title tag which is 55 characters. If you use more than 55 characters in your title tag. Google will strip extra characters and will replace it by. “…” (3 dots).

Always put you prime keywords in your title, this gives your article an extra boost to perform well in SERPs. Often times I see businesses stuff this with multiple keywords which is a bad practice.

Instead you can use it like this:

SEO Tips query Google SERPs

“[Primary Keyword] [City], [State], [Country] | [Brand Name]”

Or you are writing a blog post then:

“[Blog Post Title]” | [Blog Name]”

Try to put the brand name at the end, but make sure you can wrap it up in 55 characters.

You can use different title and heading in your blog posts. If you are in WordPress, you can use plugins like WordPress SEO by Yoast and All in One SEO Pack to do this.

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2. Rich Snippets

Among all the latest changes in search engines, rich snippets has become one of the prominent factor for SEO all as getting more click through rates. It provides search engines additional information to understand your content and provide the best results for the users.

rich snippets in Google SERPs

Now for users they tend to stand out from the rest with additional information such as star ratings, total number of reviews.

rich snippets

And in this case when you search for recipes it gives you more information such as an image, time to prepare, calorie and more.

You can add additional HTML codes to make this appear for you websites, you can read a detailed guide here.

Alternatively you can generate your own code using Google Data Highlighter.

Check out this video below on how to do this for your website:

3. URL Structure

From the beginning URLs have been one of the most debatable area. From URL directory structure, to underscores vs dashes or even keywords in URL – there have been a lot of discussions. So the question remains does URL parameters helps in SEO?

Well Google can give you the proper answer. Neil Patel at Quicksprout analyzed the top 100 results for 1,000 keywords and found that:

On an average top 10 results contains 37 characters, top 20 contains 35 and top 30 contains 39 characters.

John Doherty points out with this example below, which he didn’t find any rankings.

http://thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/wearejustdoingthistobestupidnowsincethiscangoonforeverandeverandeverbutitstilllookskindaneatinthebrowsereventhoughitsabigwasteoftimeandenergyandhasnorealpointbutwehadtodoitanyways.html

Often times you can see URLs with special characters such as &, %, $, and @ – this makes it pretty difficult for Google bots to crawl the web page as it contains a lot of these extraneous characters.

And talking about underscores (_) and hyphens (-) in URLs Google recommends to use hyphens (-).

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Follow these SEO friendly URL structure best practices to make your content perform well in Google.

4. Keywords in Content

Sometimes people post long content and start to use the key phrase from the middle of a blog post. But placing the right keywords in your content is proper way can do the magic. Drop your keyword in first 100-150 words of your article – which basically tells Google what the article is all about.

But don’t overuse it,  make sure your keyword density is below 3% for any particular keyword. Here is how you can calculate that:

(No. of Keywords / Total number of Keywords) * 100

See what Matt Cutts have to say about keyword density in this video:

Use your keywords wisely, mix them up with Semantic Keywords and LSI Keywords to keep the density of your keywords between 1-3%.

5. Optimize Images

This is another important factor for ranking a web page higher in search engines is optimizing your images properly. Which starts with naming an image, followed by alt tag. The image name should be descriptive rather than some arbitrary number such as “wexcv42343.jpg”

alt tags

Lets consider you are writing an article about “Blue Widgets”. And if you are using an image describing types of blue widgets then you should consider making it “types-of-blue-widgets.jpg”. Try to put your keywords in the image name here as well as alt tags. So in this case the alt tag can be alt=”Different types of blue widgets”.

Conclusion

Of course you can get traffic without using any of these tactics but if you follow these top 5 on-page SEO tips it will help you to increase you Google Rankings.

And above all make you content useful, informative and interesting. Because ultimately great content is the one thing that stands out from the rest.

What other on-page SEO techniques do you follow? Share your valuable inputs in the comments section below.

About Sourav Saha

Sourav Saha is a part time blogger and online marketer. He blogs about latest SEO trends, tips at SEO University.

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