Nowadays to design a website not necessarily you have to hire a web designing company, different tools like Wix, Weebly and Spaces can get the job done. You can even hire a web designer to make your website. But the problem is most of these tools are not up to the mark with SEO best practices nor all web designers are aware of those.
If your website is performing poorly on search engines, you need to double check couple of factors to figure out you are not making any SEO mistakes on your site. You also have to be careful that you don’t fall for any SEO myths. So either you can learn SEO and fix these by your own or have the right SEO services provider working for you.
In this post I’ll share 3 common SEO mistakes you should not make in 2015. Let’s dive in:
1. Cannonical URL
Do you know you site can generate duplicate content even if you are not creating them. Confusing? Let me explain.
Let’s say you website is example.com now your home page can be accessed through different URLs, such as:
Same goes on with other pages too. As these are different URLs, Google considers them as different pages which may lead to poor rankings. But you can fix this in 2 different ways.
- 301 redirect to one single URL.
- Use the canonical tag to another version of URL. Figure out about Canonical URLs here.
2. Duplicate Meta Tags
Often times some web designers completely ignore this part. It’s bad to have a page title “Untitled” or “Home” or even the same title tag or meta description in multiple pages. Now to fix this issue:
- Login into Google Search Console
- Under Search Console > Go to Search Appearance.
- Click HTML Improvements and check your website’s duplicate title tags and meta description.
You will be able to see the number of duplicate title tags and meta descriptions there.
3. Broken Links
If you ever have to change an existing URL to new one then, the old URL will end up returning “404 page not found”. Now your old URL might have some links pointing to it – both internal and external and if you have a large site it’s a tedious job to fix all those errors. And as Google has already indexed your old URL it will show it in SERPs – which will take you visitors to nowhere and they will end up abandoning your site. The best way to fix this is to 301 permanent redirect the old URL to new one.
It’s easy to find out the broken links on your website. Just follow these steps:
- Log into Google Search Console
- Go to the Search Console of your website
- Click Crawl > Crawl Errors
- You will find URL errors there
Now this handy infographic from Fertile Frog explains you visually the key mistakes webmasters make in search engine optimization and how to avoid them in future.
Make sure you frequently do perform an SEO audit on your website to figure out such SEO mistakes and fix them quickly.