SEO has been here for long now. Since inception Google has evolved from hidden text to doorway pages to keyword stuffing and so on. From past couple of years, a number of misconceptions have came to light about how search engines ranks a website. These have given birth to some SEO myths which tend to keep hardworking bloggers and content marketers from improving their search engine traffic and ranking.
Here are some SEO misconceptions from Matt Cutts mentioned in this video below.
Also you can find some SEO experts who claims that they are affiliated with Google, which is not true because Google never discloses about their SEO partners and affiliates. Also you will find some SEO companies who guaranties page one results which is a SCAM because, no one can guarantee that.
Now let’s take a look at top 3 SEO myths that should go away in 2015.
1. Google Answer Box Killed SEO
You might find it scary that when you search for a question and Google hits you with an answer box instead of a link, like the example below.
You might get worried when answer boxes takes over the entire vertical if you search for weather, calculator, translator, currency conversions or even songs, like this one below.
With just this simple box Google can just push down the top results to make enough room for it.
In reality, search growth and traffic continues to grow for most industries. According to Stone Temple Consulting survey Google provides rich answer results to 19% of queries.
Answer boxes appear when a large number of users click through to the same website again and again. It is true that people want quick answers but they usually go to more and more sites to get detailed information about their query.
2. Link Building is Dead
This debate is going on for long, but recently when Google’s John Mueller said on Google Webmaster Central hangout that link building is something he’d try to avoid. This again brought the conversation into limelight.
Check out the video below, watch closely at 50 minutes 40 second mark.
Now some misinterpreted it as link building is bad and you will get penalized if you continue building links.
But that’s not the case, Google still values anchor text from high authority domains and also anchor text signals.
Actually John was referring to manipulative link building,while white hat link building is still alive and kicking. To be honest you should avoid shady link building tactics completely because Google can fine you and penalize you 🙂
3. Visitor Engagement is Not SEO
Visitor engagement might not directly effect your rankings like on-page SEO does but cumulative effect of time on site, pages per visit, CTR in SERPs effects your rankings.
Similarly if your have a higher bounce rate Google considers your website is not up to the mark with the user search query and will effect your rankings. So you need to find out ways to improve your bounce rate.
Even though Google has a mobile ranking factor in place, think about just the user for a second. If your website is not mobile friendly will the users love to zoom and browse through your content? No absolutely not..these represents a bad user engagement, and that is a red signal for Google. Get a responsive WordPress theme or contact a responsive web design company to make your existing site mobile friendly.
Read other blogs and learn from renowned experts and SEO companies which will help you to know more and discover your own passion. The web is a learning medium after all.
But you have to chose what you adopt and what not. Some tips don’t come out of deep understanding about SEO and how search engines work.
I hope these 3 SEO myths will help you get higher rankings, and find even better ways to cater for your target audience.
Do you know of any other SEO myths? Share your valuable inputs i the comments section below.