Everybody wants their business to grow, generate more traffic, more leads and more sales. By now you probably know that SEO is a great strategy for that but it ain’t easy. You have to stay updated with Google algorithm updates and follow SEO best practices to stay ahead of your competition. This means either you have to build an in-house team or a freelancer or have to hire an SEO company…right?
But it is very important to choose carefully, and that’s what I will show you today.
If you’re thinking about hiring an SEO company, here are top 5 questions that will help you make the right decision.
1) Do You Provide Guaranteed 1st Page Results?
This is a tricky question basically just playing dumb. If a vendor is just trying to make a sale, they’ll typically be happy to say that they guarantee first page rankings in Google. According to Google:
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
No one can guarantee Google #1 page rankings because Google’s exact algorithm is still a mystery and it changes almost 500 times per year. And penalty can hit your site from nowhere.
2) Can You Build Backlinks To My Site Fast?
This will catch them in a trap. If someone explains different ways of building artificial links fast – run, just run to the other side. It’s not easy to build links fast nor they come cheap.
Nowadays you can pretty much automate low-quality backlinks and are often used for spam link building. You can buy such links on Fiverr just for $5.
A single good link will cost from $50 to thousands of dollars depending upon how and where you are getting that link from.
Play dumb, and listen to their logic to make sure it’s good. Only then you can figure out who are the honest vendors.
3) Can You Share Some of Your Past Client Lists?
A reputable SEO firm should be open to sharing some of their former client list and how they helped them. But you shouldn’t expect that they will give you their whole address book. Even 2-3 references or some big names will be enough to figure out how they perform – don’t forget to ask them to show you the results.
4) Do You Follow Webmaster Guidelines?
Google, Bing and Yahoo all three major search engines have some specific guidelines for webmasters. If you violate these rules Google and other search engines might penalize you which will have an effect on your search rankings or in worst case scenario Google can ban you site from search results completely.
5) Will You Share The Reports and How Often?
To measure the success of a SEO campaign you must track how much traffic you are getting and is it improving monthly? Most SEO consultants and agencies use Google Analytics and Google Search Console to track improvements, but if you are not familiar with them then they should be able to provide a weekly or monthly report. The report should contact summary of their activities, improvement in search rankings and traffic and most importantly conversions.
Based on these question you can surely come to a decision.
This infographic from linkbird can help you to get an idea about the whole scenario.
Remember that SEO is a long-term investment. It will take months before you see any results.
I hope these 5 questions in this article will to help you will help you to figure out the best SEO company for your business.