Social Media has become an integral part of Search Engine Optimization. It has also created a bit of confusion about whether social signals impacts Google SERPs. But that doesn’t mean that SEO is dead or Social Media is not going to replace SEO. They both have to go hand in hand simultaneously.
Back in December 2010, Danny Sullivan showed how Google and Bing considers social signals as a part of search engine ranking factors. Matt Cutts also confirmed this in a Webmaster Tools video in 2010.
Also a recent study by branded3 shows that strong correlation between the number of tweets to a URL, and its Google search ranking. Here are the results:
Also Searchmetrics 2014 SEO Rank Correlations And Ranking Factors study shows that number of Google +1’s to an URL also has a major effect on SERPs.
Now there are certainly some things you need to think about when considering the impact of social media on SEO. You have to make you content easily shareable and encourage your readers to share! Also don’t forget to use proper hashtags while sharing your content.
Now show you how social media impacts your search rankings, Neil Patel from Quicksprout have created this animated infographic that explains the correlation.