Since its inception in 1998, Google’s algorithm became more and more complex and volatile. Those days are gone where meta tags and backlinks used determine your website’s SERP rankings. But now a days maintaining and improving your website’s rankings can be exhausting. Rand Fishkin from Moz has explained this in this slide how it has changed
Every time Google changes its algorithm, SEOs and webmasters start scratching their head to figure out possible ways to make their website’s ranking stable and improve further.
Google uses over 200 ranking signals in their algorithm, including social signals, user-interaction, authority and trust. Even though some disagree with this.
You might find it hard to keep track of all the 200 ranking factors…but, don’t worry. Folks from Single Grain and Brian Dean from Backlinko joined hands to create this awesome infographic below to manage your website’s day-to-day SEO operation.