Rankings are SEOs favorite game, ranking their website in SERPs outranking their competitors is altogether a fun challenge. But it isn’t easy as it sounds like, Google search doesn’t work as it used to be. Google web spam team head Matt Cutts breaks it down here in this video:
If you are just beginning your career as an SEO intern then you might ask why some websites rank higher than your’s? Or why your website doesn’t rank as high as your competitor’s?
Google’s ranking game mainly depends on it’s algorithm. There are over 200 ranking factors which decides where your website is going to rank. Now these ranking factors aren’t that easy to understand, whichgenerally makes the job much more harder for beginners to figure out how to tweak your website to achieve high rankings.
Neil Patel from Quicksprout have created this helpful infographic which breaks down different factors of Google’s algorithm. These factors are:
Page Level Factors
Site Level Factors
and what not to do…
It will surely give you a better idea about what Google looks into while ranking a website. Check the infographic below, right-click and open the image in a new tab for larger view.
Domain Authority or DA is a website metric created by Moz (formerly known as SEOmoz). It is one of the most important comparative metric known to webmasters. Sites with higher DA tends to get more traffic and ranks higher in SERPs.
By now we all know that Google’s Toolbar PageRank is dead. As Google’s Webmaster Trends Analyst John Mueller mentioned in a Google Webmasters’ Hangout:
There are a few things where we do take action that you might not see directly. Toolbar PageRank is something that we have not updated for about a year now, and we’re probably not going to be updating it going forward… we have a lot of way to recognize these problematic links, and the sites selling those links, that essentially blocks the PageRank from passing through those sites.
You can watch the video yourself below:
So domain authority becomes the most important metric after Google PR is dead. Now domain authority or DA is calculated based on lot of factors.
But the most important of them all is the “Link Profile” which basically measures how many links are pointing to your site and how authoritative those websites are. Other important factors counted as mozRank, mozTrust etc.
This infographic from Rohit Palit of TechTage shows how to increase the domain authority of your site. The infographic focuses on a huge number of factors, under 5 main categories:
Site Dependent / On-Site
Check out the infographic below, right-click and open the image in a new tab for larger view.
What factors have you seen that affect your domain authority? Share your thoughts in the comments section below.
When it comes to on-page SEO, webmasters always talk about meta tags and keyword density. But SEO can be tricky. The web page you are optimizing must be crawled by robots, as well as it must be engaging for the viewers. You might have seen Google is constantly changing it’s algorithms which simply means that some technical aspects of your Search Engine Optimization strategy might be right today … and then completely irrelevant the next day.
In short, there’s a hell lot of things to keep in mind.
Lucky for us, Brian Dean from Backlinko created handy infographic that will make the on-page SEO a little less complex. It’s a simple checklist which will bring in more search engine traffic from every piece of content that you publish. So without further ado, just dive in.
Since its inception in 1998, Google’s algorithm became more and more complex and volatile. Those days are gone where meta tags and backlinks used determine your website’s SERP rankings. But now a days maintaining and improving your website’s rankings can be exhausting. Rand Fishkin from Moz has explained this in this slide how it has changed
Every time Google changes its algorithm, SEOs and webmasters start scratching their head to figure out possible ways to make their website’s ranking stable and improve further.
Google uses over 200 ranking signals in their algorithm, including social signals, user-interaction, authority and trust. Even though some disagree with this.
You might find it hard to keep track of all the 200 ranking factors…but, don’t worry. Folks from Single Grain and Brian Dean from Backlinko joined hands to create this awesome infographic below to manage your website’s day-to-day SEO operation.
Have you ever thought, how Google manages to bring you related articles and sites with just a hint from your keyword? Within a few microseconds, it shows you tens and thousands of search results to help you out with your query. Matt Cutts from Google have created this video to explain how Google actually works:
Even though it has a complex algorithm that looks into almost 200 factors, it works so fast and accurate, that it almost feels like magic.
Neil Patel at Quick Sprout have created this awesome animated infographic to break down Google’s algorithms for finding and serving up search results. Check it out below: